MailChimp has recently caught on in marketing circles – it’s a service which helps organizers personalize and target e-mails to any audience. Hook your reader and don’t let go, paint a picture of an event that they’d be foolish to miss.
The best e-mails are sent to a specific demographic with a specific message in mind. E-mail is also one of the most actionable forms of communication, a great method for selling tickets directly and spreading the word. Those are staggering numbers, behind only text message. On average, people read their e-mail eighty percent of the time. Market analytics has demonstrated time and time again the importance of great e-mail marketing. If you’ve got confidence in your product, you should be be confident enough to sell tickets to an eager public who salivating at the chance to attend your event. Your venue and any additional catering will also be grateful for your proactivity the earlier you plan out your event, the less likely things will go wrong or an unforeseen snag will arise and throw the whole plan into jeopardy. The earlier you sell, the more hype you’ll build for the event, garnering the ever-elusive word of mouth so critical to business events. Don’t wait or hesitate to organize details or start selling your tickets. If you have an event that needs planning, plan it. Timing is everything in the business world.
Word of mouth is your best friend when growing your business, both early and late stage. Cater to your niche audience and focus on cultivating a good reputation among the specialists or hobbyists who are more likely to use your product before trying to branch out to a more general audience. Who you’re selling your product to and what specific features they want are the first two pieces of information you need to grow your events. Follow these five tips and tricks to draw business and supercharge your growth. Scaling your business through events, online and in person, can be a daunting task, but it’s easier than you may think. Whether you’re just starting out and need to cobble together a nice crowd at one of your first events, or you own a large business with a following, growth is always great for business.
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